Mobile App News

Latest News from Specialty Mobile Apps

Superstition H-D making effective use of mobile app

BY LIZ KEENER
MANAGING EDITOR

When Allison Bauer of Superstition Harley-Davidson in Apache Junction, Ariz., wants to reach more than 5,000 of the dealership’s customers, she knows exactly where to turn — the store’s app.

Superstition Harley-Davidson has an app on both Android and Apple platforms, thanks to a partnership with Specialty Mobile Apps. The app has been used for everything from a Led Zeppelin trivia contest last September to weekly marketing messages delivered each Friday.

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What’s the latest way to reach potential customers?

BY DAVE McMAHON

SENIOR EDITOR, Powersports Business

Based on the growth of smart phones, targeting potential customers and longstanding customers via their mobile device is an ideal starting point.

One surefire way to keep your dealership within a smart phone’s reach of your store is with a new product from Specialty Mobile Apps. The business, along with Cycle Chex, is owned by Sparta Specialty Reports Inc. SMA’s app engine enables dealers to communicate with existing and future customers in ways never considered.

Click here to download the FULL ARTICLE in PDF.

Dealers can use the app to promote sales and service, set maintenance appointments, send notices about special events and more. The fully customizable smart phone app allows dealers to show inventory, locations, news and virtually anything else that should get into a customer’s hand.

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Smartphone Applications Approach The 1 Million Milestone

The total number of mobile applications available across the top smartphone platforms in the world is now approaching the 1 million-app milestone.

This is further highlighting the rapid growth of the smartphone and tablet software market.

An average of 2,000 apps enter the marketplace each day (with numbers higher right now for the holiday rush). In the last 12 months, Apple apps grew from 338,000 to 589,148, and Android apps went from 115,000 to 319,774. Concurrently, according to mobile tracking firm Gartner, US sales of smartphones grow from 67 million in 2010 to 95 million in 2011.

That’s well over 260,000 smartphone purchases made every day!

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How Dealerships Can Be Successful With Mobile Marketing

Consumers are flocking to mobile devices giving them access to the internet throughout their day.

Use mobile marketing to capture new customers!

How Can My Dealership Utilize Mobile Marketing To Make Sales?
Engage Your Customers To Sell More Vehicles!

Specialty Mobile Apps
Engage Your Customers To Sell More Vehicles!

First thing… Create your own app.

Mobile Apps are easy for customers to download and use, and they allow you to advertise promotions or specials.  They make your brand more recognizable and increase traffic to your door.  Apps can vary wildly in scope and price so it’s always best to enlist a professional to develop the application for you.

Mobile Apps are easy for customers to download and use, and they allow you to advertise promotions or specials.  They make your brand more recognizable and increase traffic to your door.  Apps can vary wildly in scope and price so it’s always best to enlist a professional to develop the application for you.

Your custom mobile app can be used by your customers to conveniently and easily stay informed about sales and other special offers. This makes your dealership more visible and will improve your sales numbers. As we said, it is always a good idea to hire a professional to assist you in the development of your app.

Mobile Marketing for Dealerships

One of the keys to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a good reason they signed up for your brand’s marketing, so give them something for it.

Offer your mobile marketing customers a little “red carpet treatment” to make them feel special. If you do this, they will spread the good word about you! The most effective measure of any campaign is sales, and providing your mobile customers with unique discounts will spur them to make purchases and exponentially promote your positive reputation.

Push Notifications can be a great way to notify customers of special limited-time discounts, new products, and other promotions.  In these cases, your mobile messages must be short and sweet or the customer will delete!  Customers do not want or have the time to scroll through lengthy messages. Keep them as brief and concise as possible to increase the chances of it being read and of customers purchasing your product.

With mobile marketing, there is no escape from the influence of a savvy dealer with desirable products. Hopefully using some of the tips in this article will enable you to embrace the mobile marketing process more fluidly.

There is no better way to reach those who are always on their mobile device than through mobile marketing.

Put your Dealership in the palm of all your customers!

Put your Dealership in the palm of all your customers!

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Custom Dealer Application

Dealers can upload images, choose colors, customize the items displayed, and create a fully branded experience.

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