Mobile App News

App works as fresh marketing option

Superstition H-D making effective use of mobile app

BY LIZ KEENER
MANAGING EDITOR

When Allison Bauer of Superstition Harley-Davidson in Apache Junction, Ariz., wants to reach more than 5,000 of the dealership’s customers, she knows exactly where to turn — the store’s app.

Superstition Harley-Davidson has an app on both Android and Apple platforms, thanks to a partnership with Specialty Mobile Apps. The app has been used for everything from a Led Zeppelin trivia contest last September to weekly marketing messages delivered each Friday.

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