What’s the latest way to reach potential customers?
BY DAVE McMAHON
SENIOR EDITOR, Powersports Business
Based on the growth of smart phones, targeting potential customers and longstanding customers via their mobile device is an ideal starting point.
One surefire way to keep your dealership within a smart phone’s reach of your store is with a new product from Specialty Mobile Apps. The business, along with Cycle Chex, is owned by Sparta Specialty Reports Inc. SMA’s app engine enables dealers to communicate with existing and future customers in ways never considered.
Dealers can use the app to promote sales and service, set maintenance appointments, send notices about special events and more. The fully customizable smart phone app allows dealers to show inventory, locations, news and virtually anything else that should get into a customer’s hand.